Executive Summary

Marketing and creative operational maturity has changed dramatically in recent years as businesses have become more digitally focused in the way they tell their stories and interact with customers. With technology becoming more pervasive and customer expectations for engagement growing, marketers and creatives must now focus on the increasing demand for deliverables while maintaining quality and efficiency.

When it comes to marketing and in-house creative teams, organizations are not only expected to be more strategic in their approach but also more agile in their execution. They must use data-driven insights to create content that resonates with target audiences and convey messages that align with the brand’s overall goals.

All this data has enabled the growth of a new opportunity known as Operational Maturity. In short, Operational Maturity is to Creative teams what ROI is to Marketers. It will demonstrate where your greatest opportunities are for efficiency and what will provide the greatest return of your efforts.

To discover your business’ Operational Maturity, you will need to look at which measures are aligned to support the actual performance indicators, the metrics that you are measuring, the needs of your data end users and the level of your data readiness.

In this eBook, we will provide you with an understanding of what metric strategy maturity means, why it’s important, what you can do to gain an understanding of your Operational Maturity and what it can do for your bottom line.