Want to Start or Expand an IHA? The Time is Here.
Actually, any time is good for establishing or expanding your in-house agency. An economic downturn can definitely create the compelling reason for a company to shift its attention toward focusing on internal cost savings. And budgeting season is another time when we see many companies reweighing their marketing investments.
Don't Let the IHA Growth Trend Leave You Behind
If you seize this timely opportunity, you’ll be joining a host of other corporations, executives and marketing teams who decided to establish an IHA, then expanded their in-housing efficiencies even more. Over the past decade, not only has the number of IHAs increased, but also the size of those internal partnerships.
In 2013, Cella’s annual In-House Creative Industry Report noted that 30% of the respondents surveyed had IHA teams with over ten members, and 12% had teams more than 30 members strong.
By 2021, respondents in Cella’s annual In-House Creative Industry Report indicated a doubling in team sizes: by then, 60% said their IHAs were larger than ten people, and 25% had grown beyond the 30-member mark.
"The more that an IHA grows, the larger its sum total of skill sets, the more diverse its expertise and proficiencies, the greater the value it can offer the company in terms of added profitability. Reinvesting the cost efficiencies the IHA brings in house can promote company-wide success."